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Small Business Digital Marketing

 

Your company is unique and you want to be different from everyone else. We agree! Our strategic approach stems from our belief that every brand deserves a strategy that’s tailor-made for them.

We partner with you to achieve your business’s objectives. Together, we identify your sales and marketing priorities and goals, evaluate your current marketing plan, then devise an effective strategy. Over time, you can expect an increase in your brand’s online presence from your website, social media channels, content marketing efforts and direct inquiries, resulting in more qualified leads.

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Fuse Traditional and Digital Marketing

Also known as outbound marketing, traditional marketing entails pushing your message to consumers in hopes of generating leads. Traditional marketing still exists and is proven effective, especially when supplemented with a strong digital media campaign.

We offer the following:

  • Content marketing: website copywriting, blogs, email marketing, newsletters, listicles, infographics, press releases, white papers, case studies, project descriptions, ads, and communication/sales pieces.
  • E-mail marketing: e-newsletters, e-postcards, and online surveys.
  • Print: business cards, postcards, sales materials, invitations, signage and announcements.

Responsive & Creative Website Design

Is your website optimized for SEO? Is it clean, uncluttered and easy to navigate? If not, it may be time for a website redesign.

Your website and consistency in your branding efforts are key to instilling trust and attracting and retaining customers. Our custom responsive website design service goes beyond UX/UI design, layout and launch. We work as a team in partnership with you to develop persuasive, SEO-friendly content that converts! Our full service agency can help with all the intricacies of developing your new site or updating your current site.

branding, identity, brand cohesion, graphic design, social media marketing, Seattle, San Francisco Bay Area, business card, marketing sales collateral

Brand Strategy & Positioning

In order to be on the forefront of consumers’ minds, your brand’s identity needs to stand out and be memorable. Investing in branding is an opportunity to be bold and broadcast your unique position in a noisy, competitive landscape.

Our professional design team has years of experience designing for both small and large companies. We can help with:

  • Branding and identity design (logo creation and refresh)
  • Trade show and exhibit design
  • Advertising and promotional design
  • Packaging design
  • Website design and identity

 

Creative Content Strategy and Development

Quality, well-researched and organized content is key for establishing your brand as an expert in your industry. Our experienced editorial team of writers craft compelling and emotional brand storytelling, targeting your demographic audience. Our professionally produced content is optimized for SEO. Our process includes:

  • Research and brainstorm trending content ideas with your team
  • Thorough topic research including keywords to improve content quality
  • Develop, ghostwrite and edit copy with your team
  • Combine authority links, link building techniques, keywords, strong call to actions and social media promotion

Email Marketing

Email marketing is one of the most effective ways for small businesses to attract new clients and nurture existing ones. When done correctly, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media. It’s a proven way to reach your clients directly.

Blogs

Blogging is the most important aspect of content marketing as it generates organic traffic. Moreover, you become an industry thought leader and showcase your knowledge and expertise. Blogs are proven to assist with SEO to increase your website’s search engine rank.

Video Production

Bring your content marketing ideas to life using video marketing. We offer creative and production support for your video marketing campaign. Our partnership with a reputable, Seattle-based, videographer and line producer delivers high quality, HD-ready videos for YouTube, Facebook, Vimeo and beyond.

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, drive website traffic and increase leads and sales. We curate and craft useful and purposeful content surrounding your brand and industry to raise your brand awareness and attract new customers.

With more than 15 years of marketing and business development experience, our Founder and Creative Content Director marries her passion for social media and marketing to increase brand awareness and visibility while producing new opportunities for her clients.

 

Social Media Management

Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, including Facebook, Instagram, and Twitter. The Infuse Marketing team ensures that we adhere to your marketing objectives and create content that is useful, thought provoking and engaging. We balance promotional content and curate it from business partners and reputable sources.

Paid Social Advertising

Social media platforms are crowded. Organic reach is on a continuous decline. Investing in paid social ads enables you to stand out from the noise and target your specific market, increasing brand awareness and driving traffic.  Learn more about our paid social services here.

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Paid Search Ads

Search Engine Marketing (SEM)

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Originally called search engine marketing, it is also known as search marketing to encompass SEO and SEM.

Paid Media Advertising

PPC, display ads, paid search, paid social, and SEM can be intimidating. These are digital advertising terms that make up paid media advertising—a vital part of any holistic marketing effort. A smart paid media strategy incorporates paid social (Facebook or Instagram), and paid search (Google Adwords) to drive brand awareness and revenue growth online.

Our Paid Advertising Manager works closely with our Creative Content Director. Together they create an effective, scalable, and measurable paid media ad strategy for your business. We’ll help you increase impressions across social, get the right PPC cost and improve your quality score. Let us help you get the most out of your marketing dollars.

Paid Social Ads

Facebook and Instagram Ads

How can you ignore 2 billion monthly active users? Facebook offers multiple layers of targeting, so we can focus your ad on the right audience to maximize ROI. Instagram advertising will heighten brand visibility, awareness and attract quality followers. Let our team strategize a paid social media campaign customized for your business.

Twitter Ads

With hundreds of millions of users and strong industry-specific followings, Twitter ads reign supreme in some markets. We help you drive engagement through tailored audiences and hashtag targeting to effectively reach your target demographic.

Linkedin Ads

With over 500 million users, 40% of whom log in daily, Linkedin is a valuable tool to network with like-minded professionals. The platform provides unique targeting capabilities known to deliver quality leads in a clutter-free, content-friendly environment. It offers first-party data to measure, inform, and optimize performance in real-time.

Pinterest Ads

With over 250 million users actively search the site for products like yours, advertising here yields a large potential reach for each of your ads.

Ninety percent of Pinterest users say Pinterest helps them decide what to purchase -meaning your ads, or promoted pins, are being shown to a remarkably responsive audience.

Rank Higher in Google Searches with Proper SEO

Is your website or content marketing campaign visible on search engine results pages (SERPS)? Whether done organically or through paid search advertising, SEO improves the visibility of a web page in SERPS.

Infuse Marketing will analyze your current site and devise a plan for your website redesign. Optimizing SEO techniques will index your new site higher on search engines. Our team can devise a local SEO strategy with high performing techniques, including compelling and informative content enriched with keywords, titles, meta descriptions, link-building, infographics, videos, and/or podcasts.