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Small Business Digital Marketing

 

Your company is unique and you want to be different from everyone else. We agree! Our strategic approach stems from our belief that every brand deserves a strategy that’s tailor made for them.

We partner with you to achieve your business’ objectives. Together, we identify your sales and marketing priorities and goals, evaluate your current marketing plan then devise an effective strategy. Over time, you can expect an increase in your brand’s online prescence to your website, social media channels and direct inquiries resulting to qualified leads.

Infuse Marketing provides the following:

  • Social media channel research and recommendation of appropriate/targeted channels
  • Social media growth strategy and deployment (research, account creation and optimization)
  • 24/7 brand monitoring and account management
  • Brand building, engagement and customer service
  • Metrics, reporting and recommendation enhancements
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Fuse Traditional with Digital Marketing

Also known as outbound marketing, this approach entails pushing your message to consumers in hopes of generating leads. Traditional marketing still exits and is proven effective when supplemented with a strong digital media campaign.

We offer the following:

  • Content marketing: website copywriting, blogs, email marketing, newsletters, listicles, infographics, press releases, white papers, case studies, project descriptions, ads, and communication/sales pieces.
  • E-mail marketing: e-newsletters, e-postcards, and online surveys.
  • Print: business cards, postcards, sales materials, invitations, signage and announcements.

Responsive & Creative Website Design

Is your website optimized for SEO? Is it clean, uncluttered and easy to navigate? Does it answer questions? Do you know where you rank in a Google search? Is it producing business leads? It may be time for a website redesign.

Your website and consistency in your branding efforts are keys to instill trust and draw your visitors in. Our custom responsive website design service goes beyond UX/UI design, layout and launch. We work as a team in partnership with you to develop persuasive, SEO friendly content that converts! Our full service agency can help with all the intricacies of developing your new site.

branding, identity, brand cohesion, graphic design, social media marketing, Seattle, San Francisco Bay Area, business card, marketing sales collateral

Brand Strategy & Positioning

In order to be on the forefront of consumers’ minds, your brand’s identity needs to stand out and be memorable. Investing in branding is an opportunity to be bold and broadcast your unique position in a noisy, competitive landscape.

Our professional design team has a decade of experience in design from small to large companies. We can help with:

  • Branding and identity design (logo creation and refresh)
  • Trade show and exhibit design
  • Advertising and promotional design
  • Packaging design
  • Website design
  • Creating a cohesive brand across social media accounts

 

Content Strategy and Development

Quality, well-researched and organized content is key for establishing your brand as an expert in your industry. Our experienced editorial team of writers, craft compelling and emotional brand storytelling targeting your ideal customer. Each professionally produced copy is optimized for SEO. Our process includes:

  • Research and brainstorm trending content ideas with your team
  • Thorough topic research including keywords to improve content quality
  • Develop, ghostwrite and edit copy with your team
  • Combine authority links, link building techniques, keywords, call-to-actions and promote via social media

Email Marketing

Email marketing is one of the most effective ways for small businesses to attract new clients and nurture existing ones. When done correctly, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media. It’s a provenway to reach your clients directly.

Blogs

Blogging is the most important aspect of content marketing as it generates organic traffic. Moreover, you become an industry thought leader and showcase your knowledge and expertise. Blogs are proven to assist with SEO to increase your website’s search engine rank.

Video Production

Bring your content marketing ideas to life using video marketing. We offer creative and production support for your video marketing campaign. Our partnership with a reputable, Seattle-based, videographer and line producer delivers high quality, HD-ready videos for YouTube, Facebook, Vimeo and beyond.

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, drive website traffic and increase leads and sales. We curate, craft useful and purposeful content surrouding your brand and industry while making adjustments along the way.

Our Creative Content Director, boasts over 15 years of marketing and business development experience differentiatiating her from other social media marketers. Carmina marries both her passion in social media and marketing, she continues to increase every client’s brand awareness and visibility while producing new opportunities for her clients.

 

Social Media Management

Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. The Infuse Marketing team ensures that we adhere to your marketing objectives and create content that is useful, thought provoking and engaging. We balance promotional content and curate it from business partners and reputable sources.

Paid Social Advertising

Social media platforms are crowded. Organic reach is on a continuous decline. Investing in paid social ads enables you to stand out from all the noise tareting your specific market, increase brand awareness and drive traffic. Learn more about our paid social services here.

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Paid Search Ads

Search Engine Marketing (SEM)

Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Originally called search engine marketing, it is also known as search marketing to encompass SEO and SEM.

Paid Media Advertising

PPC, display ads, paid search, paid social, and SEM are all intimidating. These are digital advertising terms that make up paid media advertising—a vital part of any holistic marketing effort. A smart paid media strategy incorporates paid social (Facebook or Instagram), and paid search (Google Adwrods) to drive brand awareness and revenue growth online.

Our Paid Advertising Manager works closely with our Creative Content Director. Together they create an effective, scalable, and measurable paid media ad strategy for your business. We’ll help you increase impressions across social, get the right PPC cost and improve your quality score. Let us help you get the most out of your marketing dollars.

Paid Social Ads

Facebook and Instagram Ads

How can you ignore 2 billion monthly active users? Facebook offers multiple layers of targeting, so we can focus your ad on the right audience to maximize ROI. Instagram advertising will heighten brand visibility, awareness and attract quality followers. Let our team strategize what’s best for you.

Twitter Ads

With hundreds of million users and strong industry-specific followings, Twitter ads reign supreme in some markets. We help you drive engagement through tailored audiences and hashtag targeting to effectively reach the right audiences.

Linkedin Ads

With over 500 million users – 40% of who log in daily, Linkedin is a valuable tool to network with like-minded professionals. The platform provides uique targeting capabilities knows to deliver quality leads in a clutter-free, content-friendly environment. It offers first-party data to measure, inform, and optimize performance in real time.

Pinterest Ads

With over 250 million users actively search the site for products like yours to buy so advertising here yields a large potential reach for each of your ads.

90% of Pinterest users say Pinterest helps them decide what to purchase -meaning your ads, or promoted pins, are being shown to a remarkably responsive audience.

Rank higher in Google searches with proper SEO

Is your website or content marketing campaigns visible on search engine results pages? Either done orgainically or through paid search advertising, SEO improves the visibility of a web page in SERPS (search engine result pages) organically.

Infuse Marketing will analyze your current site and devise a plan for your website redesign. Optimizing SEO techniques will index your new site higher on search engines. This will enable a more satisfying SEO experience providing compelling and informative content, enriched with keywords, title, meta descriptions, link building techniques, infographs, videos, and/or podcasts.

Our team can devise a local SEO strategy with high performing techniques.