Team

Carmina Bacani, Founder | Owner
Director of Content Marketing

Carmina has over 15 years of B2B and B2C marketing experience in the design, professional services, real estate and nonprofit industries. With a comprehensive background in marketing and business development, she is experienced in working with business owners and sales directors in meeting their marketing objectives. She is successful in strategizing effective content marketing initiatives and collaborating with her team. Carmina seamlessly integrates all inbound marketing programs like content marketing, search engine marketing and social media together. Carmina has a knack for staying apprised of industry trends and is a natural content creator who helps each client develop original, thought leadership material. She holds a Marketing degree from Capilano University, from Vancouver BC.

“The strength of the team is each individual member. The strength of each member is the team.” –Phil Jackson

Jill Wong, Graphic Designer

Jill is a San Francisco-based graphic designer specializing in branding, marketing collateral, environmental design, installations and websites. Her work strives to develop a creative sense that melds visual aesthetics with functionality and information architecture. Jill holds a B.A. in English/Fine Art from U.C. Berkeley and is an active member of the American Institute of Graphic Arts (AIGA).

Rachel McLellan, Writer

Rachel is a Seattle-based writer and editor specializing in content development, digital marketing and campaigns. She has over 15 years experience writing diverse clients in retail, healthcare to non-profits and the arts. Rachel is skilled at expressing the unique personality, voice and vision of each our client’s brand. Her work appears at REI, Holland America, Chateau Ste. Michelle and UW. Rachel holds a B.A. in Journalism from the University of Montana.

Jennifer Marston, Writer

Jennifer Marston is a New York city-based writer, editor, and content consultant who blends practical business knowledge with creative storytelling techniques. She has over 15 years’ experience covering the business and technology sectors, as well as helping companies translate their brands into engaging pieces of content. Her work appears on The Spoon, Gigaom, XLR8R, and other publications. She holds a B.A. from Dension University and an MFA from the University of San Francisco.

Marcus Li, Website Developer

Marcus is a Vancouver-based web designer specializing in efficient, modern and minimalistic design. He has designed and executed complex online projects for businesses in the technology, professional services and e-commerce industries. His fluid and dynamic interfaces have been proven to have a positive impact on people’s lives and business goals. Marcus holds a B.A. in Economics and an Education degree from Simon Fraser University.

Catherine Tansey, Content Writer

Catherine is a Mexico-based US writer, editor, and content specialist passionate about crafting compelling brand narratives. With five years of writing experience for technology, SaaS and B2B companies, she specializes in SEO to help businesses gain greater online visibility. Catherine holds a B.A. in Professional and Technical Communications and graduated Magna Cum Laude from the University of New Hampshire.

Aly Yale, Writer & Journalist

Aly is a Houston-based writer and journalist. Aly boasts more than a decade of professional journalism experience and takes an analytical approach to writing, storytelling to convey meaningful content. Specializing in real estate, mortgage, finance and marketing content, her work appears in publications like Forbes, Bankrate, The Motley Fool, The Balance, and more. She holds a B.S. from the Bob Schieffer College of Communication at TCU.