Team

Carmina Bacani, Founder | Owner
Creative Content Director

Carmina has over 15 years of B2B and B2C marketing experience in commercial design, professional services, real estate and nonprofit industries. With a comprehensive background in marketing and business development, she is experienced in working with business owners and sales directors in meeting their marketing objectives. She is successful in strategizing effective content marketing initiatives and collaborating with her team. Carmina seamlessly integrates all inbound marketing programs like content marketing, search engine marketing and social media together. Carmina has a knack for staying apprised of industry trends and is a natural content creator who helps each client develop original, thought leadership material. She holds a Marketing degree from Capilano University, from Vancouver BC.

“The strength of the team is each individual member. The strength of each member is the team.” –Phil Jackson

Marcus Li, Website Developer

Marcus is a web designer specializing in efficient, modern and minimalistic design. He has designed and executed complex online projects for businesses in the technology, professional services, automotive and e-commerce industries. His fluid and dynamic interfaces have proven to have a positive impact on business goals. Marcus holds a B.A. in Economics and an Education degree from Simon Fraser University.

Rachel McLellan, Writer

Rachel is a writer and editor specializing in quality content development, SEO enriched website copy and marketing campaigns. She has over 15 years experience writing diverse clients in retail, healthcare to non-profits and the arts. Rachel is skilled at expressing the unique personality, voice and vision of each our client’s brand and holds a B.A. in Journalism from the University of Montana.

Jill Wong, Graphic Designer

Jill is a graphic designer with 8 years of experience. She specializes in branding, marketing collateral, environmental design, installations and websites. Her work strives to develop a creative sense that melds visual aesthetics with functionality and information architecture. Jill holds a B.A. in English/Fine Art from U.C. Berkeley and is an active member of the American Institute of Graphic Arts (AIGA).

Aly Yale, Writer & Journalist

Aly is a writer and journalist. She boasts more than a decade of professional journalism experience and takes an analytical approach to writing, storytelling to convey meaningful content. Specializing in real estate, mortgage, finance and marketing content, Aly’s work appears in major financial publications . She holds a B.S. from the Bob Schieffer College of Communication at TCU.

Emily Fu, Paid Advertising Manager

Emily has more than 10 years of proven digital marketing experience in a vast range of industries. She has managed multi-million dollar paid advertising campaigns for both B2B and B2C brands. Emily thrives and enjoys working with small businesses and amplifying the impact of their digital-advertising campaigns. She is Google Ads & Google Analytics certified and a proud graduate of UCLA.

Catherine Tansey, Writer

Catherine is a writer, editor, and content specialist passionate about crafting compelling brand narratives. With over 5 years of writing experience for diverse industries like technology, SaaS and B2B companies, she specializes in SEO writing. Graduating Magna Cum Laude from the Univesity of New Hampshire, Catherine holds a B.A. in Professional and Technical Communications.