Digital Marketing Strategist | Principal + Owner

Creating Human-First Content Strategy: How AI Can Help (and Hurt)

Carmina wrote in AI, Content Marketing, Digital Marketing, Small Business with 2 Comments .

by Kathie Jurek AI Content Marketing Strategy: How Human-Centric Content Can Boost Your Results For any marketer who has ever found writing tedious and monotonous, Artificial Intelligence (AI), tools based on large language models like ChatGPT, Google’s Gemini, Microsoft’s CoPilot, and Apple’s forthcoming Apple Intelligence seem poised to reshape the industry. Who wouldn’t want to save [...]

Guest Blogging for SEO Strategy: Part 2

Carmina wrote in Content Marketing, SEO, Small Business with 2 Comments .

Guest Blogging for SEO Strategy: Part 2 Planning, Promoting and Closing Your Guests’ Posts You Have Your Contributor, Now What? Co-marketing efforts take many shapes and forms. As discussed in part I, contributor posts are pieces where external insight is woven into an article produced in-house, while its outside writers who author guest […]

Guest Blogging For SEO Strategy: Part 1

Carmina wrote in Digital Marketing, SEO, Small Business, Small Business SEO with 1 Comment .

Build Powerful Backlinks with Guest Posts Rise in the SERPs and grow your audience The beginner’s guide to guest blogging Defining a content marketing strategy that includes guest posting can be time consuming and challenging. It’s much easier to write when you feel inspired or publish content that you find personally interesting. But these […]

Seattle’s Strong Economy Translates into Real Estate Success

Carmina wrote in Small Business, Social Media Marketing with 0 comment .

In April 1971, drivers leaving Seattle on their way to SeaTac airport passed a billboard with a striking message: “Will the last person in Seattle please turn out the lights?” At the time, the sign reflected a struggling economy and widespread job losses in the region. For many, it appeared the city couldn’t rebound. […]

LinkedIn Personal or Company Page? Your B2B Marketing Strategy Needs Both

Carmina wrote in Digital Marketing, Small Business SEO, Social Media Marketing with 3 Comments .

Why Your B2B Marketing Strategy Needs Both Show people the face behind the logo to strengthen connections and increase leads It’s best to see LinkedIn as another search engine, where B2B companies can acquire new clients. It has a high domain authority as search engines deliver many results from it, both from your personal and […]

Keyword Stuffing: How to Appeal to Search Engines and People

Carmina wrote in Small Business with 0 comment .

Here’s what every small business owner needs to boost their search ranking Now that much of our business prospecting is done online, small business owners have to be conscious of where Google ranks them for important keywords Keyword stuffing, which is the practice of repeatedly using specific keywords related to your business on your […]

5 Tips to Increase your Email Marketing Open Rates

Carmina wrote in Email Marketing with 0 comment .

Hook your Readers with Attention-Grabbing Headlines Updated June 25, 2020 As many as 47% of email subscribers base their decision on whether to open an email solely on the subject line. So, to capture the attention of up to half your subscriber base, it’s crucial to write a compelling subject line on every email you […]

How to Use Social Media to become a Facility Manager Leader

Carmina wrote in Facilities Management with 1 Comment .

Facility managers today play an important role in any organization, contributing to overall goals such as reducing costs, improving office productivity and pursuing sustainability initiatives. As a result, it’s critical to highlight your contributions to the industry by having an active presence on social media. Learning how to engage with your peers online may take […]

Social Media Panel Discussion for the Architecture, Engineering, Construction and Commercial Real Estate Industries

Carmina wrote in AEC industry with 0 comment .

How to Use Social Media in the Architectural/Design, Engineering, Construction & Commercial Real Estate Industries Carmina Bacani, Owner/Social Media Strategist of Infuse Marketing moderated a panel discussion on social networking for architects, engineers, general contractors and commercial real estate professionals on August 15, 2012. Presented by BICB (Building Industry Conference Board) and CICA (Commercial Interiors […]

4th Annual Make the Connection

Carmina wrote in AEC industry, Facilities Management with 0 comment .

Infuse Marketing proudly sponsors and moderates the 4th Annual Make the Connection Event The 4th annual Make the Connection (MTC) event was held on July 26th at the Steelcase Showroom in San Francisco’s SOMA neighborhood. As an active planning committee member and event sponsor, Carmina Bacani, Owner/Social Media Strategist of Infuse Marketing moderated the evening’s […]